Betfair Review 2025 – Sportsbook, Exchange, Bonuses & App Tested

7.8/10
£50 free bet builder bonus
License number: 39439, 39435, 39561 & 39426
18
Pluses
  • Betfair UK offers a sportsbook and exchange under one roof.
  • It has a very broad market coverage for both pre-match and inplay.
  • Multiple promotions for sports.
  • Intuitive mobile app and smooth website.
  • Competitive horse racing and tennis odds.
Minuses
  • Only live chat customer support is available.
  • Limited live streaming.

If you're here for the 2025 Betfair review, then you’re in the right place. Here we'll be reviewing the welcome bonuses, app usability, odds competitiveness, and you’ll also be learning how the exchange works, how the sportsbook differs, among many others. Let’s get started.

 

Betfair History

Homepage Betfair UK SportsHomepage Betfair UK Sports

There’s so much to share about Betfair, but to start with what is Betfair, it is a betting site that was founded in 2000 by Andrew Black and Edward Wray in London, England. Their reason for starting Betfair was to revolutionize how people bet. They wanted to give players more control, better odds, and transparency than what was already available.

Betfair first started as a betting exchange but later added the sportsbook feature in 2012 to cater to bettors who preferred a bookmaker-style experience. Betfair has had many notable milestones, among which is going public on the London Stock Exchange in 2010 under the ticker ‘BET. Betfair is one of the most trusted names in the UK betting industry. Its mix of a betting exchange and sportsbook makes it stand out from other sites.

 

What Is Betfair Exchange & How Does It Work?

To answer the question, what is Betfair exchange, it is a betting system set to let players bet against each other instead of betting against a bookmaker. The usual betting style many are used to is where the bookmaker sets odds and bettors place stakes on the odds set by the bookmaker, but in this case, you can choose to back a result (bet it will happen) or lay it (bet it won’t happen). So what the bookmaker does is simply to connect both sides and take a small fee from the winner’s profit.

Because in a betting exchange, the bettors get to set the odds themselves, the prices are often better than those offered by bookmakers. For players who prefer betting on live matches, there’s a similar provision where you can trade your bets during a game. You can cash out early or change your position as the odds move. In short, if you understand how a betting exchange works, Betfair can give you better value and more control than a regular sportsbook.

 

How Does Betfair Sportsbook Differ from the Exchange?

FeatureBetfair SportsbookBetfair Exchange
Betting styleYou bet against the bookmaker’s odds.You bet against other players.
Odds structureOdds are set by BetfairOdds are set by players, and they depend on supply and demand.
Liquidity requirementIt is less critical. The bet size is not dependent on matching another user.Your bet must be matched by a counterparty.
MarginsMargin is built into the oddsIt has a lower margin because the “bookmaker” aspect is user-to-user. You pay commission on wins.
Target audiencePunters who just want to place a bet and win/lose.More advanced bettors who understand lay/back mechanics and want more flexibility.
Risk structureYou accept the odds and risk that you will lose your stake on a losing bet.You can lay and take on risk as a bookmaker, or back and manage risk via trades/hedges.
AccessibilityIt’s straightforward. You need to pick a market and place a bet.It’s more complex. You need to understand market matching, laying, and liquidity.

 

Key Advantages of Betfair

  • Large market coverage: Betfair review shows that it covers a large selection of markets in its sportsbook and exchange.
  • Better odds on the exchange: Since players bet against each other, the odds often provide more value than at regular bookmakers.
  • Great live betting experience: Betfair supports in-play betting that has rapidly changing odds and live streaming on horse racing.
  • Trusted and regulated brand: They have over two decades of experience in the industry. Betfair is reliable and complies with market regulations.
  • One account for both exchange and sportsbook: You only need one account to access the betting exchange and sportsbook. You can easily switch between the two using the same login.
  • Advanced tools: They have tools like cash-out, market depth, and other trading tools that give you more control over your bets.

 

How Do You Sign Up for Betfair?

To complete the Betfair sign-up, it’ll only take you about 2 minutes. Here’s what you need to know about the registration.

  1. When you visit the Betfair website, click the “Sign up” button at the top right corner of the homepage.
  2. The first sign-up page is where you’re asked to select your gender, input your email & password. Other information requested includes First name, last name, date of birth, address, phone, and deposit limit.
  3. After inputting the above, accept the terms and also verify your email address. A link will be sent to your email. You can verify your email with the link.
  4. After email verification comes phone number verification. A 6-digit code will be sent to your phone to verify your account.
  5. The last step is where you’re asked to verify your identity with a government-approved ID. Submit the ID and you’ll be set to get started with betting.
Register Betfair Sports UKRegister Betfair Sports UK
Once these steps are followed, you should be able to access the Betfair login. If you encounter any issues, contact live chat customer support for help; they typically respond in less than 5 minutes.

 

Betfair Welcome Offer & Bonus

  • Welcome Bonus
    Deposit £10 and get £50 in Free Bet Builders
  • Refer & Earn
    Share your referral code, friend stakes £10+ and you receive £10 in cash
  • 90 Minute Guarantee
    Get paid if your team leads at 90:00.
Promotions Betfair Sports UKPromotions Betfair Sports UK
Betfair welcome offer is a £50 free bet builder bonus that’s given when you deposit £10. Ensure that during registration, you use the code ZSKAON and only make payment via debit cards and Apple Pay. Here’s what you need to know about the Betfair new customer offer:
Betfair BonusMinimum DepositQualifying OddsRollover / Free-Bet TermsExpiry
£50 in Free Bet Builders when you bet £10 on the Sportsbook£10 (Debit card or Apple Pay only)Minimum odds of 1/1 (2.0)Free bet stakes not returned; cashed-out or voided bets don’t countFree bets are valid for 30 days

You should note that the Betfair bonus does not work on the Betfair Exchange. It’ll only work in the sportsbook section.

 

What Promotions & Loyalty Rewards Does Betfair Offer Existing Customers?

In addition to the welcome bonus, you’ll find bonuses for existing players. The bonus spread across the sportsbook and exchange section. Other Betfair offer include:

Betfair PromotionsHow It WorksEligibility/Conditions
Refer and EarnShare your referral code with friends. When they sign up using your link and stake £10 or more on Sportsbook, Exchange, or Casino within 60 days, you’ll get £10 in cash.Referred users must deposit via debit card and stake £10+ on eligible markets.
Max 5 referrals.
Reward credited within 24 hours after staking requirement is met.
90 Minute Guarantee (Match Odds 90 Market)Winning bets on football Match Odds 90 markets are paid out if your selection is winning at 90:00, even if the full-time result changes later. Available for Singles, Accas, and Bet Builders.Only pre-match bets; extra time and penalties do not count. Free bets can be used.
Cash-out still available.

At the time of this review, these are the only available bonuses for existing players. The 90-minute guarantee bonus is not clearly stated on the promotion page, but can be found in the football sports section.

 

Which Sports & Markets Can You Bet On at Betfair?

Betfair has over 25 sports with hundreds of competitions and thousands of markets you can bet on. Here are a few of the most popular sports you’ll find on Betfair:

  • Football
  • Horse Racing
  • Tennis
  • Basketball
  • Esports
  • Rugby
  • Cricket
  • Betfair Golf, and many other niche sports & novelty markets

Popular bet types & market depth

SportPopular Bet TypesMarket Depth / Notes
Betfair FootballMatch winner, Over/Under, Both teams scoreHigh market depth on major leagues like the Premier League, La Liga, Champions League.
Betfair Horse RacingWin, Place, Each-Way, Forecast, Lay (on exchange)Strong depth in UK & Ireland racing.
TennisMatch winner, Set winner, Total games, Point-by-pointGood depth, especially in ATP/WTA.
Others (Rugby, Cricket, Golf)Outright winner, and In-play markets.The market depth varies by region and event significance.

 

Betfair Betting Features (Cash Out, Bet Builder, Acca Edge, Live Streaming, etc.)

During our test, these are the features we found on Betfair.

  • Betfair Cash Out: This allows you to settle your bet before the event has ended.
  • Betfair Bet Builder: It is only available in the sportsbook. With this feature, you can combine selections from the same event into one bet.
  • Live Streaming: You can watch and bet in-play on horse racing sports alone.
  • Enhanced Odds: Betfair often offers odds boosts, enhanced odds, or special markets, especially around major events.

 

Betfair Live Betting & In-Play Options

In play betting Betfair UKIn play betting Betfair UK
When you open the Betfair live betting section, you’ll find live options for sports like football, tennis, horse racing, basketball, and more. The odds are constantly changing as the match is being played. The Betfair UK website is very responsive during live play, and you’ll find live stats to keep you updated on the games. The exchange side of Betfair also allows live trading. In the live betting section of the exchange, you can lay or back mid-event, hedge your positions, and lock in profits or minimise losses.

The exchange of live betting is a bit advanced and not recommended for new players who are not familiar with how it works. Meanwhile, there’s live streaming that’s exclusively for the horse racing section, and it’s accessible for both the exchange and the sportsbook.

Overall, the in-play betting section is robust, it loads fast, and there are lots of events you can bet on. We recommend it for more advanced players. New players may stick with the pre-match market and move into the in-play section as they progress and learn better.

 

Betfair’s Odds & Margins

To give you a more balanced Betfair review, we’ve taken a few sports and tested them for odds competitiveness. Here are the sports we’ve tested and their average margin:

SportEstimated Margin (Sportsbook)
Football9%
🎾 Tennis5.9%
🏇 Horse Racing29%

The conclusion is that Betfair odds on football matches are not very competitive. But tennis and horse racing odds are quite competitive. For UK/Irish horse racing, anything from 18%-35% is common, so the 29% is within the range you’ll find on most bookmakers. We recommend Betfair for Tennis and Horse Racing because of its competitive odds.

 

Betfair Mobile App & Website Usability

Betfair apps are available on App Store and Google Play Store, and they’re both rated over 4.0 stars out of 5 stars. We downloaded the apps and found it to be easy to navigate, just like the website. The design is really nice. The website and app are dominated by a yellow and white interface that gives it a bright look. The load time is quick, and we didn’t have any issues with the app. We spent time reading through reviews from other users, and here’s what one user has to say about Betfair.

“Generous and frequent promotions, which means you’re gambling with slightly less risk- FAR fairer than the promotions William Hill/Sky Bet offer. Also- no nonsense, quick withdrawals and very good customer support- I had an issue with the welcome bonus and a team member sorted it straight away..”

In summary, we recommend any of the two as they fulfil the same purpose. If you prefer using apps like many players, you can just go for the Betfair Mobile app.

 

Betfair Payment Methods You Can Use for Deposits & Withdrawals

Here we’ve checked all of the Betfair payment methods and their specific limits and processing times. Here’s all you need to know about the Betfair deposit and Betfair withdrawal methods:

  • Debit Card (Visa/Mastercard)
    • Minimum deposit: £5
    • Processing time: Deposit is Instant and withdrawal may take 2-5 business days.
  • PayPal
    • Minimum Deposit/Withdrawal: £5
    • Processing time: Deposits are processed immediately, while withdrawals are often within 24 hours.
  • Skrill / Neteller (E-wallets)
    • Minimum Deposit/Withdrawal: £5
    • Processing time: Deposits are processed immediately, while withdrawals are often processed within 24 hours.
  • Bank Transfer
    • Minimum Deposit/Withdrawal: £10
    • Processing time: Deposits are processed immediately, while withdrawals are often processed within 1 - 5 working days
  • Rapid Transfer
    • Minimum Deposit/Withdrawal: £5
    • Processing time: Deposits are instant, while withdrawals are often within 2 - 3 working days
  • Paysafecard
    • Minimum Deposit: £5
    • Processing time: Deposits are instant, and withdrawals not supported
  • MuchBetter
    • Minimum Deposit/Withdrawal: £5
    • Processing time: Deposits are processed immediately, while withdrawals are often processed within 24 hours.

There are no processing fees for all of the transactions.

 

How Reliable Is Betfair Customer Support & Service Quality?

We’ve tested Betfair customer support, and at the time of this review, Betfair only attended to customers via live chat. Connecting to an agent usually takes about 5 minutes, but they’re professional and will provide support where needed. We checked other players' reviews, and here’s what one player has to say.

“After winning around £4,000 GBP, I’ve been targeted, account restricted - awful experience. Customer service is useless!!!”

While the live chat support is helpful, the fact that it’s the only available Betfair customer service makes it very limited.

 

Is Betfair Safe, Licensed & Does It Provide Responsible Gambling Tools?

Betfair is licenced and regulated by some of the world's top regulatory bodies, including the UK Gambling Commission and the Malta Gaming Authority (MGA). Betfair UKGC licence number are 39439, 39435, 39561 and 39426.

It uses advanced SSL encryption to ensure that your data and financial transactions are safe. In addition to security, Betfair is a strong advocate of responsible gambling. The responsible gambling section is filled with tools like deposit limits, loss limits, time-outs, gaming time checks, self-exclusion, and, of course, organization support links.

Betfair indeed takes responsible gambling seriously, as they have stated, “We’re committed to ensuring gambling remains fun, safe, and under your control.” Take advantage of the tools and stay safe while you gamble.

 

Summary & Final Verdict - Should You Bet with Betfair?

After a thorough Betfair review, it’s safe to conclude that Betfair UK is for advanced and beginner players. If you’re new to betting and just want to explore the betting exchange, we’d advise you first to do some research and get familiar with how betting exchanges work; otherwise, you should just stick to the usual sportsbook betting.

More advanced bettors know that the real value is in a bet exchange. As you bet on the sportsbook, take out time to learn how the betting exchange works. It can provide you with enormous betting opportunities and help you maximize winnings. On a scale of 1 to 10, we’ll give Betfair an 8/10. Its combination of exchange, sportsbook, and competitive odds is a plus, but customer support and limited livestream are its downsides. We recommend this bookmaker worth betting this year.

 

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FAQ. Frequently Asked Questions

  • Can I use the Betfair exchange and sportsbook with a single account?

    Betfair only needs you to register and verify your account to give you full access to the sportsbook and exchange.

  • How much commission does Betfair charge on exchange winnings?

    Betfair charges a 2% commission fee on winnings. This is the standard fee you’ll find on most exchanges.

  • Can I live-stream events on Betfair?

    Betfair only supports streaming of some select horse racing events. The live stream is not available for other sports.

  • Are there tools for responsible gambling on Betfair?

    You’ll find tools like deposit limits, loss limits, time-outs, gaming time check, self-exclusion, and organization support links.

Ratings
Overall Rating
7.8/10
  • Trust & Fairness
    10/10
  • Games & Software
    8/10
  • Bonuses & Promotions
    7/10
  • Customer Support
    6/10
  • Payment Methods
    8/10
  • Margin & Odds
    8/10
  • Betting Markets
    8/10
  • Live Betting
    8/10
  • Platform Design
    8/10
  • Mobile & Apps
    8/10
  • Key Features
    7/10
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