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Best Betting Sites UK - Our Top Picks
From experience, we know one online betting site cannot be totally perfect in every sense; they’ll usually have their areas of strength and weaknesses. To arrive at this list, we’ve considered factors such as safety, odds competitiveness, range of sports offered, their bonuses, app usability, and how fast they process payments. Here’s a quick breakdown of the best betting sites and their specific strengths:
- Alfobet: Best of all the bookmakers.
- Betmaze: Best live/in-play betting markets.
- BetVictor: Best odds.
- 10Bet: Best app.
- Vegas Mobile Casino: Best for horse racing.
Alfobet - Best Overall
Welcome Bonus Details
Alfobet's welcome bonus is a £20 bonus in free bets when you place a £20 bet. Once your bet settles, you will receive three free bet tokens: The first token is a €10 free bet, the second is a €5 in-play free bet, and the third is a €5 accumulator free bet. The rules are not very complex; you only need to place a minimum odds of evens (2.0) on a match. You should know that horse racing bets are excluded.
Betting Markets
Alfobet sportsbook contains over 40 sports that are locally and internationally recognized, including football, basketball, greyhound racing, and, importantly, horse racing. Alfobet covers many tournaments and advanced betting markets. For example, the horse racing section supports UK & Irish races and international races. It supports fixed-odds markets, live streaming, form guides, and a “Best Odds Guaranteed” feature on UK/Irish races.
Alfobet sportsbook contains over 40 sports that are locally and internationally recognized, including football, basketball, greyhound racing, and, importantly, horse racing. Alfobet covers many tournaments and advanced betting markets. For example, the horse racing section supports UK & Irish races and international races. It supports fixed-odds markets, live streaming, form guides, and a “Best Odds Guaranteed” feature on UK/Irish races.
User Experience
Our experience reviewing this site has been pleasant; though Alfobet does not have a dedicated mobile app, its website is intuitive and user-friendly. The sportsbook section is arranged alphabetically, A-Z, and just at the top of the homepage is the search/filter tool that you can use to easily search for sports, tournaments, and teams. The bookmaker contains many features such as bet builder, cash-out, live streaming, and price boosts. They have multiple reliable payment methods, and their limits are generous, plus withdrawals and deposits are processed very fast.
Our experience reviewing this site has been pleasant; though Alfobet does not have a dedicated mobile app, its website is intuitive and user-friendly. The sportsbook section is arranged alphabetically, A-Z, and just at the top of the homepage is the search/filter tool that you can use to easily search for sports, tournaments, and teams. The bookmaker contains many features such as bet builder, cash-out, live streaming, and price boosts. They have multiple reliable payment methods, and their limits are generous, plus withdrawals and deposits are processed very fast.
Now you may be wondering what those things are that make this bookmaker the best? Let’s take a detailed look.
- Strong horse racing offering: Their horse racing coverage is massive, and they support live streaming, form guides, and BOG.
- Advanced betting tools: They have many modern features like bet builder, cash-out, price boosts, and live streaming.
- Competitive odds: We’ve tested Alfobet odds across multiple sports, and they’re within the range of what you’ll find on most top bookmakers’ sites.
Betmaze - Best for Live Betting
Live betting comes with most of the betting markets and opportunities, and we’ve tested it across many bookmakers, and many stand out, but at the top of the list is Betmaze. Betmaze has a robust live‑betting section that supports thousands of in‑play markets, live streaming, live odds change, and cash‑out features. Let’s take a look at more details.
In‑Play Markets & Live Odds
Betmaze’s live betting section contains many live events across many sports. Once the game starts, the live markets appear, and you can start betting on your preferred market. The live betting market does not delay in updating odds, and you can catch them as they change.
Live Streaming Availability
You can watch events directly on the website, provided you have an account with them. The streaming service covers horse racing and a few other sports.
Cash‑Out Features & Flexible Betting
While the game is going on, if you notice it’s looking like, it’s not going in your favour, you can decide to place a cashout so you can secure some profit for yourself. They also have tools like bet‑builders to help support flexible live betting.
Other reasons why Betmaze takes the lead as the best in-play betting market provider are as follows:
- Speed & responsiveness: The odds are updated live, which means when you refresh, you get closely aligned pricing and fewer execution delays.
- Comprehensive coverage: The large number of in‑play markets offered by betmaze gives you more opportunities to bet on than many competitors.
- Integrated viewing + betting: Their combination of live streaming and live betting makes it easy to make live betting decisions.
- Risk‑management tools: The cash‑out for live betting makes it easier for you as a player to control your game.
BetVictor- Best Odds
A slight difference in odds value can cost you a lot of money over time. We’ve reviewed many bookmakers and compared their odds across many sports, and BetVictor takes the lead for us here. BetVictor odds are competitive, plus they offer price boosts on some sports.
Competitive Odds & Margins: We did a quick test on the average margin on some selected sports, and the conclusion of that test is that BetVictor offers good odds. The test we took for football shows that the average margin came out around 3%, tennis came out around 4%, and horse racing was around 4%. These margin levels are very favourable to players like you. Just in case you don’t understand how margins work, a 4% to 5% margin is often considered a good value in mainstream sports. When a bookmaker gives a lower margin, it simply means the bookmaker is taking a smaller “edge”, which means better odds for the customer.
Promotions: In addition to the competitive odds, BetVictor also offers promotions that ensure your winnings are maximized. For example, they operate a Price Boost on horse racing markets where, if your bet wins, you get boosted odds.
10Bet - Best Mobile App
The 10Bet app on the App Store and Google Play Store has good ratings. 10Bet’s interface is well‑organised with clear menus and effective search tools. The sports are well arranged, and the betslip is visible while you place bets on mobile. Moving around the app or site is super easy, and you can place live bets and not worry about a delay in execution. The 10Bet app is slick, and most players love it.
Let’s take a quick look at some of the features of the app:
- The app makes it easy to switch between prematch markets and in-play betting inside the same app environment.
- It has a rich live streaming section for selected events and a dedicated section for In‑Play markets.
- The app gives you access to statistics, live updates as you play.
The reviews on this 10Bet app are good, and that has supported our conclusion that it is the best app for sports betting.
Vegas Mobile Casino - Best for Horse Racing
Sports of Kings, as it’s being called, is loved by many British players, and we’ve tested the sport on many bookmakers' sites, and Vegas Mobile Casino stands out for us. Vegas Mobile Casino has a dedicated focus on horse racing.
Vegas Mobile Casino supports live betting on horse races, and it covers many UK horse races. Vegas Mobile Casino has so much packed for horse racing lovers; it’s the bookmaker we recommend for horse racing.
Tote has features you’ll find useful and, of course, many horse racing bonuses and promotional offers. We recommend Vegas Mobile Casino for horse racing.
How We Review Betting Sites
Our experts review betting sites using well-spelled-out criteria. Our evaluation process ensures that we’re accurate, fair, and transparent in our review. Every bookmaker we review must pass through all of the criteria. The more boxes the bookmaker is able to tick on our list of criteria, the better they get rated by Betbrothers. Let’s look at these review criteria.
Licensing & Regulation
The first and most important on our list is the licensing of the betting site. Any site that does not have a verifiable license by the UK Gambling Commission (UKGC) does not qualify for our review. The reason we focus heavily on this licence is that a UKGC-licensed betting site will comply with UK gambling laws, play fairly, and adhere to strict anti-fraud measures.
Bonuses and Promotions
We check through the list of available bonuses on the sports betting site and assess their true value. We check the wagering requirements, eligible odds, and the validity periods. A big figure bonus is not always the best, especially when the wagering requirements are unrealistic. A good bonus should be achievable by the average bettor. We want to see the site clearly show its conditions.
Odds & Markets
A slight difference in the odds of 2 bookmakers can be overlooked by many bettors, but over that, those overlooked odds can mean a significant figure, which is why we do the odds competitiveness test across different sports to know the value of the odds offered by the bookmaker. We compare the margins across football, tennis, and horse racing to test for consistency and value. We also look at market depth, including player props and special bets.
Mobile Experience
Considering the fact that over 70% of UK bets are now placed via mobile, we take app performance very seriously. We test apps on both Android and iOS for speed, interface, login ease, and stability. Betting sites that offer additional features like biometric login, app-exclusive offers, or live notifications score a special point on our list.
Payment Methods
We check through the available payment methods and we use the processing times, limits, and any hidden fees to determine if the payment methods are good and if they favour you as a player. Some of the best bookmakers we’ve tested usually process deposits instantly and are available 24/7 for withdrawals.
Registration Process
Many players usually have issues with registration, which is why we first do the registration and give you detailed steps on what you should do to successfully register at the site. We give you insight into how long it takes and the documents you need for verification. If the site supports instant ID verification and responsible gaming, it scores a higher point on our list.
Customer Support
We test all the available customer support channels to know how fast they respond and how knowledgeable they are. The more support channels the bookmaker has, the better. Having phone support is a plus on our list. It shows that the bookmaker puts extra effort into attending to customers.
Security & Trustworthiness
First, we look for the SSL encryption on the site, and we go a step further to review the company history, ownership, and player feedback. When reviewing for security, factors like data privacy, secure payments, and responsible gambling measures are non-negotiable requirements for inclusion on our site.
New Betting Sites 2025
Each year, new betting sites keep getting licensed by the UKGC. The good thing is that these new bookmakers come with innovation, a better interface, and faster payments. Though they may not have the legacy of established brands, they often provide more competitive bonuses, and their sites are modern.
Latest New Betting Sites Reviewed
Let's take a look at some of the betting sites that were launched in 2025. You’ll be learning about their unique features to help you judge whether they’re worth your time.
#1 Betrino
Betrino is one of the new bookmakers in the UK, making waves. It is mobile‑friendly, and it has a strong focus on football and horse racing. Its welcome offer is a £10 bonus that’s given when you bet £10. Betrino has cash‑out, early payout and bet‑builder tools.
The potential drawback of this betting site is that it doesn’t yet have the reputation of the major players. The welcome bonus they offer is relatively small, and the site currently lacks an iOS app. If you’re more interested in just finding a site that has fair odds, advanced betting features and fast payments, Betrino is the right one for you.
#2 Alfobet
Alfobet was also launched in 2025, and it has over 40 sports, offers live‑streaming, and a modern site. Its welcome offer is a £20 bonus that’s given when you bet £20. Alfobet also offers Best Odds Guaranteed on selected UK & Irish horse races
The downside of this betting site is that it offers limited support, and there’s currently no iOS app.
#3 Betmaze
Betmaze covers over 35 sports, offers hundreds of markets, and includes features like early payout and boosted odds. The welcome bonus is also a £20 bonus that’s given when you bet £20, but this is valid for 14 days, and winning is capped at £200. Its downsides include the unavailability of a mobile app, limited customer support, and large withdrawals triggering extra checks.
If you like the idea of early payout or odds boost, then you can check it out, but if you prefer a brand with full app support and phone help, you may hold back for now.
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Jacob PeteriGaming Content Writer
With years of expertise in sports betting and iGaming, he delivers detailed reviews, strategic guides, and professional analysis that make the betting market easier to understand. His strong knowledge of sportsbooks and betting strategies positions him as a reliable reference for players who want to make smarter decisions.