Best New Betting Sites UK 2025 – Licensed & Trusted Online Bookmakers

By Jacob Peter | ⏲️ Reading time: 9 minutes

If you're looking for the best new betting sites in the UK, then you’re in the right place. Year after year, there are new bookmakers licensed by the UKGC to operate in the UK. According to the UKGC, there are over 170 bookmakers currently operating legally in the UK, and the new ones always come with better odds, faster payouts, and modern designs.

Our experts at BetBrothers have thoroughly reviewed dozens of newly licensed bookmakers, and we’ve handpicked the most reliable, innovative, and user-friendly. We’ll be sharing with you these top new betting sites, and you can rest assured they’ll be worth your time and money.

The best new betting sites selected by our experts

We’ve tested and compared the newest UK-licensed bookmakers that were launched recently. Each of the bookmakers' sites and apps were reviewed by our experts, and these are our top choices for new betting sites in the UK 2025.

#LogoBonus OfferVisit
1LiveScoreBetBet £10, Get £30 in Free BetsPlay Now
2BetMGM logo ukBet £10, Get £40 in Free BetsPlay Now
3Betrino logo ukDeposit £10, Get £10 Free Bet Play Now
410bet casino100% Deposit Match up to £50 Play Now
5BetMazeBet £20, Get £20 in Free Bets Play Now

Best new sports betting sites in the UK

Bookmakers usually have their specific area of strength; some may excel in horse racing, while others have the best football sports. These new bookmakers have different areas of strength, and we’ll be covering different sports and making recommendations on the best new sports betting site in UK.

 

Football Betting Sites

If you’re interested in finding the best new football sports betting site, then we recommend LiveScore Bet. It offers a Bet Builder tool, live streaming, and a cash-out feature. You’ll also find most of the advanced betting markets like goals, cards, and scorers. LiveScoreBet covers the Premier League, Champions League, and many international and local leagues.

 

Horse Racing Betting Sites

Our recommendation for horse racing has to be BetMGM. It offers Best Odds Guaranteed (BOG), early payout specials, and broad UK/Irish coverage. BetMGM has a special bonus for horse racing, and you can stream races live. The horse racing markets across all major UK & Irish fixtures can be found on BetMGM horse racing sports. If you’re concerned about odd competitiveness, the recommendation still fits in. Their odds are competitive and within industry-acceptable standards.

 

Tennis Betting Sites

In tennis, we look for in-play value and volume of point/set markets. BetMGM and Betrino are the best for Tennis betting. They offer a broad pre-match and live markets for ATP, WTA, and Grand Slams. We find their pricing competitive and the in-play match odds competitive. BetMGM only provides live streaming for a few sports, and Tennis is part of them. Meanwhile, Betrino has a dedicated bonus for Tennis.

 

Golf Betting Sites

A good golf bookmaker needs each-way terms, tournament leader markets, and live betting. LiveScoreBet, Betmaze, and BetMGM cover major events like the PGA and European Tour. They support betting on the tournament winner, hole-by-hole, and 1st first-round leader. BetMGM specifically has Outright, Match Bets, Top Players, Group Betting, Top 5-10-20, and Hole in One. If you’re interested in golf livestreams, you should go for LiveScoreBet.

 

Cricket Betting Sites

Cricket is a fast sport, and the in-play betting fluctuates fast. 10Bet supports live betting on cricket, with point-by-point markets especially in T20 matches. 10Bet has a free bet bonus offer for Cricket players, and it covers international tests, T20, and domestic tournaments.

 

Rugby Betting Sites

You should be looking out for match lines, first try, and total points markets. All of those can be found on Betrino. It offers a bet builder option for pre-match and in-play betting options. Betrino also supports Rugby Union and Rugby League.

 

Esports Betting Sites

For esports new sports betting, we still recommend 10Bet as it offers competitive odds on games like CS:GO, LoL, Dota 2, and Valorant. Bet10 is more focused on traditional sports and is expanding its markets to include more internationally recognized esports.

New vs Established Betting Sites – Which Is Better?

There are a few parameters we consider before deciding which new betting sites are worth our time and money. Here’s a quick comparison of new and established betting sites:

CategoryNew Betting SitesEstablished Betting Sites
Design & SpeedModern look, built for mobiles, and loads quicklyIt may look outdated and can be slower
PromotionsFresh bonuses and creative offersRegular offers you’ve seen before
FeaturesNew tools like Bet Builder and live statsClassic features, less innovation
Trust FactorStill building their reputationWell-known and trusted by players
Payment OptionsAccept modern methods like PayPal, Apple Pay, and cryptoMostly use traditional payment methods
It may not be so easy to tell which is the best because they all have their areas of strength. Established bookmakers have a track record of trust, have large-scale market coverage, while new betting sites are innovating, they offer more promotions, and their designs are user-friendly. To determine if the new betting sites are best for you, you should be comfortable trying something newer, you must value fresh features, and a strong mobile experience.

Why People Choose New Betting Sites

There are many reasons why people are drawn to brand new betting sites. We’ve compiled some reasons actual players have been drawn to new betting sites, and they are as follows:

  • Attractive Welcome Bonuses: You’ll usually find multiple sign-up offers and free bets to attract players.
  • Modern Design & Speed: Their betting sites are usually built with the latest technology, which makes them load fast, and they are usually mobile experiences.
  • New Features: These new betting sites offer new betting tools like bet builders, live in-play betting, and enhanced cash-out options.
  • Competitive Odds: To gain attention in a crowded market, they often provide better odds and higher returns.
  • Variety of Markets: Many cover emerging sports, esports, and niche markets that you won’t find on established bookies.
  • Flexible Payments: They usually support modern payment options like PayPal, Apple Pay, and even crypto.

5 Best New Bookmakers in the UK

We checked many brand new betting sites in the UK, compared their features, promotions, security, and read multiple user feedback to come up with a list of the 5 best that you can play in the UK right now..

  • BetMGM UK: Offers generous welcome offers and advanced sports betting markets. Their interface is advanced, and promos are frequently updated.
  • LiveScore Bet: They offer strong sports coverage, especially for in-play betting, and the design is modern. Since they’ve been around for a while but just recently ventured into sports betting, many users find it promising.
  • 10bet: It is known for its good welcome bonus, reliable payments, and a strong variety of markets, particularly in football and horse racing. Its customer support also gets positive reviews for responsiveness.
  • Betrino: Offers competitive bonuses to new players, has a clean mobile experience, and a growing sportsbook. It may not be big yet, but it’s increasingly attractive for bettors looking for something new.
  • BetMaze: Although it’s still very new, it’s already making a name for itself with its free bets, cashout, and advanced live betting features.

You can’t go wrong with these 5 new bookmakers. They mean business and are rapidly growing and implementing new features.

How BetBrothers Rate New Betting Sites in the UK?

Before BetBrothers rates a bookmaker, we use a detailed scoring system that focuses on the reliability, value, and innovation of a bookmaker. Here’s what we look for in new bookmaker sites when ranking them for the best new betting sites:

  • Licensing

    The bookmaker, though new, must have a valid UK Gambling Commission license. This is the first requirement before we move on to other rating criteria. The license guarantees that the bookmaker operates legally.

    verified-license-icon

  • Security and Trustworthiness

    The new betting sites must use an advanced SSL encryption to protect users’ personal and financial data. They must also have positive reviews from users and testing communities.

    security-icon

  • Bonuses and Promotions

    Another thing we consider is the quality and fairness of welcome bonuses, ongoing promotions, and loyalty programs.

    bonus-and-promotion icon1-150x150

  • Variety of Betting Markets and Odds

    New betting sites that offer more sports, esports, and niche events with advanced markets and competitive odds are ranked well.

    variety-of-sports-icon

  • Payment Options

    The betting site must have different deposit and withdrawal methods like debit cards, e-wallets, and crypto is a plus.

    payment-options-icon

  • Customer Support

    The customer support must be responsive and professional. We test each site’s help channels, including live chat, email, and phone.

Bonuses You May Get at New Betting Sites

As earlier stated, new betting sites come with more innovative bonuses and some of the bonuses you’ll find on new betting sites are:

  • Welcome Bonuses / Sign-Up Offers
  • Free Bets (after placing a qualifying bet)
  • Bonus on Deposit
  • No deposit bonuses
  • Bet Builder or Accumulator Boosts
  • Enhanced Odds or “Price Boosts”
  • Loyalty / Reload Offers

Here is a table showing the new UK sports betting sites' bonus details from our top 5 bookmakers in the UK.

BookmakerBonus Offer
LiveScore BetBet £10 Get £30 in Free Bets
BetMGM Bet £10 Get £40 in Free Bets
10bet100% Deposit Match up to £50 with code SPORT
BetrinoBet £10 & Get a £10 Free Bet
BetmazeDeposit £10 and get a £20 free bet on sports

 

Best New Betting Sites for Welcome Offers

Here’s a quick look at our top-rated UK new betting sites with welcome bonus in 2025. We’ve compared the size of bonuses, wagering requirements, and ease of claiming to get this list.

BookmakerWelcome BonusKey Terms / Wagering
10bet100% Deposit Match up to £50 with code SPORTThe bonus must be wagered 8x on bets with odds of 1.80 or higher within 60 days.
BetMGM Bet £10 Get £40 in Free BetsDeposit £10+ within 7 days and bet on sports at minimum odds of 2.0. Bonus Valid for 7 days.
BetrinoBet £10 & Get a £10 Free BetThe bonus must be wagered 1x before withdrawal, and the free bet is only valid for 7 days.
BetmazeDeposit £10 and get a £20 free bet on sportsThe welcome bonus is valid for 14 days and must be used at odds of 1.80 or higher.
LiveScore BetBet £10 Get £30 in Free BetsPlace a £10+ bet on any non-virtual sport at minimum odds of 1.5, and make sure it’s settled within 14 days of signing up.

 

Best New Betting Sites for In-Play & Market Depth

BookmakerLive / In-Play MarketsCash-Out / Partial Cash-Out
BetmazeMatch result, double chance, Asian Handicap, BTTS, Correct score, and even Over/Under goalsFull & partial cash-out available
LiveScore BetMatch result, both teams to score, total corners, and player-specific betsCash out on many live football markets
10betFull-time result, double chance BTTS, Over/Under Total GoalsCash-out and partial cash-out are available on many markets

 

Best New Betting Sites for Mobile Betting Experience

BookmakerSpeed / ResponsivenessFeatures
LiveScore BetPages load very quickly.Live betting, Live streaming, Bet builder.
BetMGM Works well on most devices. fast access and easy navigation to help switch between sections.Fast odds updates on live betting, Live streaming, and Multiple bonuses
10betGood load speeds and very responsive.Live streaming, Live betting.

The Best Betting Apps Among New Betting Sites

In order to arrive at this conclusion, so much work was put into testing different new mobile betting sites' apps. Some of what we checked through were odds competitiveness, live streaming, live betting efficiency, app speed, and promotion, among other factors. Below are a few standout new betting apps from UK bookmakers.

 

LiveScore Bet App

The LiveScoreBet app is available for download on iOS and Android devices. It offers pre-match and in-play markets, live streaming, and statistics to help you make better betting decisions.

LiveScoreBet App BonusAvailable OnDeposit Methods
Bet £10 Get £30 in Free BetsiOS and AndroidVisa, Mastercard, PayPal, Trustly
LiveScoreBet logoReview

 

BetMGM App

The BetMGM app is available for download on the Google Play Store and App Store. It has all of the features available on the website.

BetMGM App BonusAvailable OnDeposit Methods
Bet £10 Get £40 in Free BetsiOS and AndroidVisa, Mastercard, PayPal, Apple Pay
Review

 

10Bet App

10Bet has a fully developed Android and iOS app. The apps can be downloaded on the Google Play Store and the App Store.

10Bet App BonusAvailable OnDeposit Methods
100% up to £50iOS and AndroidVisa, Mastercard, PayPal, Neteller/Skrill, Trustly, and Bank Transfer
10bet LogoVisit

Live Betting Among New Betting Sites

You might be wondering why experienced players prefer in-play betting rather than placing pre-match bets. Well, the reason is not far-fetched. It's simple because live betting, or in-play betting as we know it, allows players to place bets during an ongoing match. Placing bets after a match starts comes with several benefits, which are:

  • The odds change while the game is happening.
  • You can adjust or cash out your bets during the match.
  • Some sites let you watch the game live and see real-time stats.
If you've not tried betting live on new betting sites UK 2025, we highly recommend you give it a try. The live betting on these new sites is very advanced, and they have special markets you may not get in already established bookmakers.

Responsible Gambling

One of the cons of sports betting is the fact that it comes with risks, which is why the UKGC has made it compulsory for every licensed bookmaker in the UK to adopt responsible gambling practices. The development of responsible gambling tools has greatly benefited players. Gambling comes with risks and, if not managed properly, can lead to serious consequences, including financial stress and mental health challenges. To stay in control of your betting, we always advise setting limits on time and money spent.

If you ever feel overwhelmed and need help to cope with gambling addiction, here are some trusted new betting sites UK support services that can help you:

  • GamCare.
  • BeGambleAware.
  • Gambling Therapy.

FAQ. Frequently Asked Questions

  • What are the newest betting sites in the UK?

    There are many of them, but the best betting sites for new customers are LivescoreBet, BetMGM, 10Bet, Betrino, and Betmaze.

  • Are new betting sites safe to use?

    Yes, they are. You just need to be sure they’re licensed by the UK Gambling Commission.

  • Do new bookies offer better bonuses?

    Absolutely. Most times, these new bookies offer more bonuses.

  • Can I bet from my mobile phone?

    Yes, you can. Most of the new betting sites UK support mobile betting and have been optimized to work well on mobile phones.

Author
Jacob Peter - iGaming Content Writer
iGaming Content Writer
With years of expertise in sports betting and iGaming, he delivers detailed reviews, strategic guides, and professional analysis that make the betting market easier to understand. His strong knowledge of sportsbooks and betting strategies positions him as a reliable reference for players who want to make smarter decisions.
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