There’s no doubt that bonuses give extra value and present players like us with more opportunities for winning. For bookmakers, it’s a strategy to get more players and retain existing ones, which is why there’s almost no bookmaker in the UK without a welcome bonus or some sort of bonus for its players. Suppose you’re familiar with UK bookmaker bonuses. In that case, you’ve probably seen bonuses like welcome offers, cashback rewards, and loyalty programs. Still, you don't know what some of them are for, which is why we’re putting together this guide to help you understand the best bookmaker bonuses in the UK. You’ll be learning about the best betting sign-up offers, how they work, and which sites offer them in 2026.
| Rank | Bookmaker | Rating | Bonus | Get bonus |
|---|---|---|---|---|
| 1 |  | 9.2/10 | Deposit £10 and receive £30 free bets 18+ New customers only. Opt in, deposit & bet £10 (odds 2.00+) within 7 days of registration. Get £30 in Free Bets for selected markets, 7 days expiry. T&Cs apply. gambleaware.org | Please gamble responsibly | Read review |
| 2 |  | 8.1/10 | Bet £10 & Get a £30 free bet New Players Only. Min £10 qualifying bets, stake not returned. Free bet – one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply. | Read review |
| 3 |  | 9/10 | Bonus £20 free bet 18+. New, First Depositing Players Only. Opt-in required. Min Deposit: £10. Wagering Requirement: 35x. Maximum Bonus: £100. Bonus to be used in specific games. Bonus valid for 21 days. Promotion available for 24 hours. Maximum winnings from bonus: £100. T&Cs apply. www.begambleaware.org | Read review |
| 4 |  | 7.9/10 | Bet £10 & get a £30 free bet 18+ | New Players Only. Min £10 qualifying bets stake not returned. Free bet – one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply|#ad| begambleaware | Read review |
| 5 |  | 8.6/10 | Get a £20 free bet Wager from real balance first. 50X wager the bonus money within 30 days / 50x Wager any winnings from the free spins within 7 days. Contribution varies per game. Available on selected games only. Wager calculated on bonus bets only. Bonus offer and any winnings from the offer are valid for 30 days / Free spins and any winnings from the free spins are valid for 7 days from receipt. Max conversion: 3 times the bonus amount or from free spins: £20. Limited to 5 brands within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply. #begambleaware #ad18+ | Read review |
| 6 |  | 7.2/10 | Bet £10 Get £40 18+. New UK customers only. Min £10 deposit & £10 qualifying bet at min odds 2.00. Stake not returned. Rewards issued in free bets & fantasy tickets in 3 batches after settlement. Free bets non-withdrawable, winnings paid as cash. Free bets & fantasy tickets expire after 14 days. One offer per person. T&Cs apply. #AD | BeGambleAware.org | Read review |
| 7 |  | 8/10 | 100% welcome bonus up to £50 New players. Choose bonus at signup. Wager bonus 10x. Deposit used 1st. Any withdrawals void bonus. Valid 30 days. Odds, bet & payment limits. T&Cs apply. 18+. T&Cs. | Read review |
| 8 |  | 7.8/10 | Bet £20 & Get a £30 free bet Wager from real balance first. 50X wager the bonus money within 30 days / 50x Wager any winnings from the free spins within 7 days. Contribution varies per game. Available on selected games only. Wager calculated on bonus bets only. Bonus offer and any winnings from the offer are valid for 30 days / Free spins and any winnings from the free spins are valid for 7 days from receipt. Max conversion: 3 times the bonus amount or from free spins: £20. Limited to 5 brands within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply. | Read review |
| 9 |  | 8.3/10 | Bet £10 & get £10 in free bets 18+ | New UK Customers only excl. N.Ireland | Opt-in required | Min. deposit £10 | Min. £10 stake on eligible games | 20 Free Spins valued at £0.10 credited instantly | Valid for 7 days on selected games | Restrictions & T&Cs apply | Read review |
| 10 |  | 8.1/10 | Bet £20 Get £35 Free Bet New Players Only. Min £20 qualifying bets, stake not returned. Free bet – one-time stake of £35, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Free bets and Bonuses are valid for 7 days. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply. 18+ | BeGambleAware | #Ad | Read review |
| 11 |  | 8/10 | Bet £10 & Get a £30 Free Bet New Players Only. Min £/€/$10 qualifying bets, stake not returned. Free bet – one-time stake of £/€/$30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £/€/$200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits Full Terms Apply.18+ | #AD | Begambleaware.org | Play Responsibly. | Read review |
| 12 |  | 7.9/10 | Bet £10 and get a £30 free bet New Players Only. Min £10 qualifying bets, stake not returned. Free bet – one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Free bets and Bonuses are valid for 7 days. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply. 18+ | Begambleaware | #Ad | Read review |
| 13 |  | 8.3/10 | Deposit £10 and get £10 Free Bet New Players Only. Min £10 qualifying bets, stake not returned. Free bet – one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Free bets and Bonuses are valid for 7 days. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply. 18+ | Begambleaware | #Ad | Read review |
| 14 |  | 7.7/10 | Bet £10 get a £10 Free bet 18+ New UK Customers Only. Bet £10+ on any sportsbook markets at odds of evens (2.00) or greater. No cash out. Get 50% back of your first day’s losses (from first bet settlement until 23:59) as a Free Bet up to £25, valid for 7 days. Min. 3 bets on different events required, with 2 bets being at least 50% of your largest stake. | Read review |
| 15 |  | 7.9/10 | Bet £10 get £20 freebets New Sportsbook customers only. Min £10 first bet at min odds 1/2 to qualify. Get 1 x £20 Free Bets. Free Bets valid 7 days, min odds 1/2 Stake not returned. Settled bets only. One offer per customer. Full T&Cs apply. 18+ | Read review |
| 16 |  | 7.6/10 | Bet £20 Get a £40 Free bet New Players Only. Min £20 qualifying bets, stake not returned. Free bet – one-time stake of £40, min odds 1.7, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Min Deposit £20 required. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply | Read review |
| 17 |  | 8.1/10 | Bet £10 &Get a £10 free bet New Players Only. Min £10 qualifying bets, stake not returned. Free bet – one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings. Wager calculated on bonus bets only. Max conversion: £200. Free bets and Bonuses are valid for 7 days. Limited to 1 sport & 5 casino brands within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply. | Read review |
| 18 |  | 8/10 | Get a 100% refund up to £30 as a free bet 18+. New customers only. Registration required. Valid on your first combo bet (minimum 3 selections, minimum odds of 1.40 per selection, minimum bet of £5). If you lose, you receive a 100% refund up to £30 as Free Bet. Free bet valid for 7 days. The Free Bet can be used on a combo bet with at least 3 selections, minimum odds of 1.40 per selection and maximum odd of 6.00, all sports, excluding horse racing and virtual sports. Gambling can be addictive. Terms & Conditions apply. Please play responsibly. BeGambleAware.org | Read review |
| 19 |  | 8.3/10 | Bet of £10 & Get £20 in Free Bets and 25 Freespins | Read review |
| 20 |  | 8.5/10 | Bet £10 Get £30 in Free Bets | Read review |
| 21 |  | 8.4/10 | Double your profit on your first bet | Read review |
| 22 |  | 8.1/10 | £10 free bet | Read review |
| 23 |  | 8/10 | Place a £10 bet on sports and get £40 in free bets | Read review |
| 24 |  | 8/10 | Matched bet up to £25 | Read review |
| 25 |  | 8.2/10 | £10 free bet for Exchange and Virtual Sports | Read review |
| 26 |  | 8.5/10 | Up to £30 in Bet credits When you deposit and stake £10, you will receive up to £30 in bet credits. These credits are not withdrawable as cash but can be used to place bets on a wide range of sports and events at minimum odds requirements. | Read review |
| 27 |  | 8.1/10 | £25 in free bets with 50 free spins | Read review |
| 28 |  | 7.8/10 | Bet £10 Get £30 + 25 Free Spins | Read review |
| 29 |  | 8.9/10 | Best Odds Guaranteed | Read review |
| 30 |  | 8.4/10 | Bet £5 Get £20 Free Bets | Read review |
| 31 |  | 8.1/10 | Bet £10 & get a £40 free bet | Read review |
| 32 |  | 8.2/10 | Bet £40 weekly on horse racing and get up to £10 in free bets each week. | Read review |
| 33 |  | 8.1/10 | £30 if your first Acca New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football, Horse Racing, Tennis, Cricket or Basketball multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. Earn a £30 Uber Eats Voucher on successful Acca qualification. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. 18+. gambleaware.org. Bet the Responsible Way. Full Terms apply. | Read review |
| 34 |  | 7.8/10 | £50 free bet builder bonus | Read review |
| 35 |  | 8/10 | €60 in free bets when you bet €10 | Read review |
| 36 |  | 8.2/10 | Bet £10 and get £30 in free bets | Read review |
| 37 |  | 8.4/10 | Best Odds Guaranteed | Read review |
| 38 |  | 8.1/10 | Up to £100 in free bets | Read review |
| 39 |  | 7.9/10 | Cashback Up to £25 Free Bet | Read review |
| 40 |  | 8.3/10 | Bet £10 & Get £10 Free bet | Read review |
| 41 |  | 8.2/10 | 50% Back of First Day Losses as a Free Bet up to £25 If your bets lose on your first day, BetGoodwin will refund 50% of your net losses as a free bet, up to £25. This promotion provides insurance for new customers, giving them another chance to play without extra risk. | Read review |
| 42 |  | 8/10 | Get £25 worth of Free Bets and 10 free spins when you Bet £50 New customers only, aged 18+. Min deposit £10. Place a £50 bet on any sport at odds of Evens (2.0) or greater to qualify for three free bets on settlement: £10 on Football, £10 on Greyhounds and £5 on Virtual Sports, plus 10 Free Spins on Reel King. Free Bet & Spins expire in 7 days. Additional T&Cs apply. Please bet responsibly. | Read review |
| 43 |  | 8.2/10 | BetUK Welcome Offer: £30 in Bonuses when you bet £10 New cust only, Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 free bets: 1 x £10 Horse racing, 1 x £10 Free Bet Builder and 1 x £10 Football. 7 day expiry. Stake not returned. Opt-in required. 18+. T&C’s Apply. | Read review |
| 44 |  | 8.6/10 | BetMGM Welcome Offer: Bet £10 Get £40 in Free Bets New customers only. 7 days to place qualifying bet of £10+ at 1/1 (2.0) to receive 4 x £10 Free Bets: 1 x £10 Acca, 1 x £10 Horse Racing, 1 x £10 Football, 1 x £10 Bet Builder. 7 day expiry. Exclusions apply. Stake not returned. 18+. Full T&Cs apply. | Read review |
| 45 |  | 7.6/10 | Bet £10 & Get £30 in Free bets New online 888sport customers in the UK and Ireland, excluding re-registered customers. Valid from 15/01/2024. Min Deposit £/€10 with code 30FXS. Qualifying bet ‘real money’ stake of £/€10+, odds 1/2 (1.5)+. Free bet consists of 3x £/€10 horseracing, 1x £/€10 football, 1x £/€10 in-play, which will be credited upon qualifying bet settlement and must be used entirely before expiration in 7 days. No cashing out, each way bet, permutations or combining with ‘real money’ stakes. Payment restrictions apply. Full T&Cs apply. | Read review |
| 46 |  | 8.8/10 | New users at Coral will receive a £20 Free bet when they bet at least £5. 18+ Eligible UK+IRE players. Paypal & some deposit & bet types excl. Min first £5 bet within 14 days of account reg at min odds ½ = 1 x £20 free bet. Free bet valid for 7 days, stake not returned. No cash-out, restrictions & T&Cs apply. | Read review |
| 47 |  | 7.6/10 | SBK Welcome Offer: £40 in Free bets when you bet £10 New UK customers. Min £10 first deposit. Place a bet of £10 at min odds of 2.0 and get £40 in Free Bets. Free bets are credited upon settlement of qualifying bets. 18+. BeGambleAware.org. Full T&Cs apply. | Read review |
| 48 |  | 5.2/10 | £100 extra winnings on your first bet with a 100% Profit Boost New reg only. Claim by placing a min deposit £10 via ‘My Offers’ page within 30 days. 7 days to stake max £10 in-play, min odds 1/1 (2.0). Max. extra winnings £100. Once claimed, 30-day expiry. Cashed out, System & EW bets do not qualify. Other Promotional Play Restrictions Apply. T&Cs apply. 18+. | Read review |
| 49 |  | 8.6/10 | Mr.Play Welcome Offer: Get a £10 Bet Token New 18+ UK Customers only. This offer is for new customers only and is available once per household. Max. Bet token amount £10. Minimum Deposit and wagering on sport to activate the Bet token is £10. Void/cancelled or cashed out bets do not count towards wagering to activate the Bet token. [A further list of the types of play which are prohibited in this promotion is included in our Bonus Policy.] Offer valid only to customers making a first deposit of £10 or more and make a qualifying bet in accordance with the Bet token Specific Terms and Conditions. | Read review |
| 50 |  | 8.8/10 | Bet £50 Get £25 Free Bet Place a £50 qualifying bet on sports and receive a £25 free bet. The free bet can be used on selected markets and provides extra value for higher-stakes customers. | Read review |
| 51 |  | 8.4/10 | Bet £10 Get £20 in Free Bets New customers deposit and place a £10 qualifying bet (single or accumulator) at minimum odds of 1/2 (1.50) and receive £20 in free bets as 4 × £5 tokens (1 each for Football, Racing, Tennis & any sport); free bets expire in 7 days. | Read review |
| 52 |  | 5.6/10 | Get 10% cashback on your Net losses, credited the very next day. 18+ / UK Only. Cashback offers are available to all registered players at All British Casino.. Cashback is calculated from the first completed deposit; all future deposits will be added to the counter and all future withdrawals will be deducted from the cashback total. Cashback is available for activation 24 hours after the first completed deposit, given that all deposits have been lost and there is no pending withdrawal. BeGambleAware / Full T&C’s Apply | Read review |
| 53 |  | 8/10 | Bet £10 Get £30 in Free Bets *18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad | Read review |
| 54 |  | 9.6/10 | Bet £10 and get £20 in free bets New UK customers (Excluding NI) only. Mobile Exclusive. £30 in FREE Bets (FB) as £20 in sports bets & a £10 casino bonus (CB). Min Deposit £10. Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. 1 FB offer per customer, household & IP address only. Account & Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. 18+. T&Cs apply. | Read review |
| 55 |  | 4/10 | Bet £10 Get £50 Place a Single or Accumulator (2+ selections) bet with at least a £10 stake and 1.9 or greater odds. Please note that the qualifying bet must be settled within 7 days of sign-up. Otherwise, you will not be eligible for the BET 10 GET 50 offer. To unlock the offer complete your first deposit using your Instant bank payment. Full T&Cs Apply. | Read review |
In this article, we’ll focus on helping you to understand the different types of betting bonuses, how they work, and which UK bookmakers offer the best ones. You’ll also be learning the conditions and how to use them effectively.
We like to refer to betting bonuses as special offers that online bookmakers give to their new or existing customers so they have extra money to play with. See it as a way for betting sites to welcome their new players and reward existing ones. They are usually given on special occasions, like when you sign up, when you make a deposit, or place certain bets. The essence of the bonuses is to let you bet more without spending extra. Usually, these bonuses come with their unique rules; you should check them out if you’re interested in them. That’s the only way you’ll know how long the bonus will last and what you need to do before you can withdraw winnings from the bonus.
According to the UKGC, over 170 licensed online bookmakers are operating in the UK, and most of them have bonuses they offer to players. For you to get the best out of these bookmakers' betting bonuses UK, you need to understand how they work. In this section, we’ll be taking you through the different types of bonuses you’ll find on UK bookmakers. Let’s get started.
We’ve checked many bookmakers' sports betting bonuses and found many with good bonuses, but there are 5 that stand out for us. These bookmakers' bonuses have been shown to be fair and easy to claim.
BetVictor is considered to be one of the most trusted bookmakers in the UK. Its apps are some of the best-rated in the industry.
| Feature | Details |
|---|---|
| 🎁 Welcome Offer | Up to £100 in Free Bets |
| 📱 Mobile App | Android and iOS |
| 💳 Min Deposit | £10 |
| ⏰ Bonus Validity | 7 days |
| ⚠️ Restrictions | It only applies to your first bet, and it excludes Virtual Sports. |
One of the top casinos operated by ProgressPlay Limited. It offers numerous casino games and a robust sportsbook section.
| Feature | Details |
|---|---|
| 🎁 Welcome Offer | Bet £10, Get £20 Free Bets |
| 📱 Mobile App | Android and iOS |
| 💳 Min Deposit | £10 |
| ⏰ Bonus Validity | 7 days |
| ⚠️ Restrictions | Only 1 welcome bonus is allowed per player. |
10Bet is operated by Blue Star Planet Ltd. It has a many advanced betting markets. Here’s what you need to know about the bookmaker.
| Feature | Details |
|---|---|
| 🎁 Welcome Offer | 100% welcome bonus up to £50 |
| 📱 Mobile App | Android and iOS |
| 💳 Min Deposit | £10 |
| ⏰ Bonus Validity | 60 days |
| ⚠️ Restrictions | You need to bet 8 times your deposit, and Virtual Sports or eSports bets don’t count. |
Betmaze is a relatively new bookmaker in the UK but it’s already making waves for it’s many sports markets, multiple bonuses and integrated casino.
| Feature | Details |
|---|---|
| 🎁 Welcome Offer | Bet £10 Get £20 |
| 📱 Mobile App | No app |
| 💳 Min Deposit | £10 |
| ⏰ Bonus Validity | 14 days |
| ⚠️ Restrictions | It must be used at odds of 4/5 or higher. |
Alfobet is also new but has become popular due to its connection with AG communication. It is equipped with many sports and markets for all types of players.
| Feature | Details |
|---|---|
| 🎁 Welcome Offer | Bet £20 Get £20 in Free Bets |
| 📱 Mobile App | Android |
| 💳 Min Deposit | £10 |
| ⏰ Bonus Validity | 7 days |
| ⚠️ Restrictions | Horse racing bets are excluded. |
The different bonuses we’ve covered are not usually suitable for all types of players. For example, the best betting bonuses for new players are usually welcome or risk-free bets, while regular bettors can benefit from reload and cashback bonuses. Let's look at the kinds of bonuses that are suited for different types of players.
| Player | Best Bonus Type | Why it’s best |
|---|---|---|
| New Players | Welcome Bonus / Risk-Free Bet | It’s good for starting, and it comes with minimal risk |
| Regular Bettors | Reload Bonus / Cashback | It makes betting more affordable and rewarding |
| Regular Bettors | Loyalty Program / VIP Rewards | It rewards their consistent play. |
| Mobile Users | Mobile Betting Bonus | You get rewarded for using the app you love. |
| Social Players | Refer-a-Friend Bonus | This kind of player has a larger audience, and inviting friends won’t be difficult |
Before we rate betting bonuses, we use a few criteria to judge them. Here are some of the things we consider when rating a bookmaker's bonus:
In addition to these, we look at other players' reviews on the bonuses to know what their experiences are. It is only the bookmaker that meets our full criteria that makes it to our top list.
Here’s a detailed step-by-step guide on how to successfully claim and use betting bonuses on a bookmaker’s site:
If you’re really interested in claiming the best betting bonuses, then you must familiarize yourself with the bonuses' specific Terms and Conditions, because every bonus comes with one. The terms and conditions define how you can use and withdraw bonus funds. Here are the terms and conditions you should be looking out for:
If you’re not used to betting, then you should take this section seriously. Let’s give you some important tips to get you started with the right betting bonuses:
Most bookmakers in the UK take bonuses seriously, especially for new players. Only ensure that the bookmaker you’re choosing is licensed and that their terms and conditions are flexible enough for you. As important as bonuses are, it’s even more important to choose the right bookmaker, which is why we’re giving you these recommendations.
Betting bonuses are promotional rewards that bookmakers give to players so they have extra funds or free bets to play with.
They’re not exactly free money; they have their specific terms and conditions that must be fulfilled to become real money.
Bonuses cannot be withdrawn immediately. You must first meet some wagering requirements before withdrawing.
BetVictor, Vegas Mobile Casino, 10Bet, Betmaze, Betvictor, and Alfobet are among the bookmakers with the best betting welcome bonuses in 2026.
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