New players. Choose bonus at signup. Wager bonus 10x. Deposit used 1st. Any withdrawals void bonus. Valid 30 days. Odds, bet & payment limits. T&Cs apply. 18+. T&Cs.
When it comes to horse racing, few promotions are as good as best odds guaranteed. These pay out the better of the accepted odds and the official starting price (SP), making them ideal for punters looking for the best value. They are also available for greyhound racing, though not with all bookmakers.
Here’s our selection of Best Odds Guaranteed betting sites for the UK, all regulated by the UKGC. The BetBrothers team of experts have reviewed them thoroughly to understand the terms and conditions of the Best Odds Guaranteed offers they provide. If you’d like to find out more, just carry on reading. We’ll explain everything about this promotional offer for horse and greyhound racing available from certain bookmakers!
18+. T&Cs apply. Gambling involves risk. Never bet more than you can afford to lose.
| Rank | Bookmaker | Rating | Bonus | Get bonus |
|---|---|---|---|---|
| 1 | 9.2/10 | Bet £10 Get £25 in Free Bets 18+ Opt in, deposit & bet £10 or more on any sports market at minimum odds of 1/1 within 7 days of registration. No cash out. Get £25 in Sports Free Bets. Bonuses expire in 7 days. Click for T&Cs. gambleaware.org | Read review | |
| 2 | 8.1/10 | Bet £10 & Get a £30 free bet New Players Only. Min £10 qualifying bets, stake not returned. Free bet – one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply. | Read review | |
| 3 | 9/10 | Bet £10 and get a £10 Free Bet 18+. New, First Depositing Players Only. Opt-in required. Min Deposit: £10. Wagering Requirement: 35x. Maximum Bonus: £100. Bonus to be used in specific games. Bonus valid for 21 days. Promotion available for 24 hours. Maximum winnings from bonus: £100. T&Cs apply. www.begambleaware.org | Read review | |
| 4 | 8/10 | 100% welcome bonus up to £50 | Read review | |
| 5 | 8/10 | Live streaming and Asian markets 18+. New customers only. Registration required. Valid on your first combo bet (minimum 3 selections, minimum odds of 1.40 per selection, minimum bet of £5). If you lose, you receive a 100% refund up to £30 as Free Bet. Free bet valid for 7 days. The Free Bet can be used on a combo bet with at least 3 selections, minimum odds of 1.40 per selection and maximum odd of 6.00, all sports, excluding horse racing and virtual sports. Gambling can be addictive. Terms & Conditions apply. Please play responsibly. BeGambleAware.org | Read review | |
| 6 | 7.9/10 | Bet £10 & get a £30 free bet 18+ | New Players Only. Min £10 qualifying bets stake not returned. Free bet – one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply| begambleaware | Read review | |
| 7 | ![]() | 8.3/10 | Bet £10 & Get £50 free bet New Players Only. Free bet – one-time stake of £50, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Free bets and Bonuses are valid for 7 days. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply. 18+|#ad| Begambleraware | Read review |
| 8 | ![]() | 8.6/10 | Get a £20 free bet New Players Only. Free bet – one-time stake of £20, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Free bets and Bonuses are valid for 7 days. Limited to 1 sport & 5 casino brand/s within the network.Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply. | Read review |
| 9 | ![]() | 8.3/10 | Bet £ 10 Get £ 30 in Free Bets 18+ | Available within 7 days of registration | Opt-in required | Min. stake £10 | Excludes Boxing | Min. odds EVS (2.0) | 3x £10 Free Bets credited per customer, valid for 7 days on selected markets with stake not returned | UK only & excl. NI | T&Cs apply. | Read review |
| 10 | 8.3/10 | Deposit £10 and get £10 Free Bet New Players Only. Min £25 qualifying bets, stake not returned. Free bet – one-time stake of £50, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Free bets and Bonuses are valid for 7 days. Limited to 1 sport & 5 casino brand/s within the network Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply. 18+ | BeGambleAware | #Ad | Read review | |
| 11 | 7.9/10 | Bet £10 & Get a £30 Free Bet New Players Only. Min £20 qualifying bets, stake not returned. Free bet – one-time stake of £40, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Free bets and Bonuses are valid for 7 days. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply. | Read review | |
| 12 | ![]() | 8.5/10 | Up to £30 in Bet credits #ad / 18+. Bet £10 & Get £30 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required. www.gambleaware.org | Read review |
| 13 | ![]() | 9/10 | £50 in Free bets when you bet £10 New customers only. Register, deposit with a Debit Card, and place a first bet of £10+ at Evens (2.0)+ on Sports, to be settled within 7 days, to get £30 in Sports Free Bets and £20 in Acca Free Bets within 24 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply. | Read review |
| 14 | ![]() | 7.2/10 | Bet £10 Get £40 In Rewards 18+. New UK customers only. Min £10 deposit & £10 qualifying bet at min odds 2.00. Stake not returned. Rewards issued in free bets & fantasy tickets in 3 batches after settlement. Free bets non-withdrawable, winnings paid as cash. Free bets & fantasy tickets expire after 14 days. One offer per person. T&Cs apply. | BeGambleAware.org | Read review |
| 15 | 8.1/10 | bet £10 get £30 18+ New customers only. Place a £10+ bet at min odds 1/1 (2.0) within 14 days of sign-up. Get £30 in Free Bets, valid for 7 days on selected bets only. Free stake not returned with winnings. T&Cs apply. BeGambleAware.org | Read review | |
| 16 | ![]() | 8.1/10 | Bet £10 & Get £10 FreeBet New players only | Deposit & wager at least £10 to get free spins | Offer must be activated before depositing | Free Spins winnings are cash | No max cash out | Eligibility is restricted for suspected abuse | Skrill deposits excluded | Free Spins value £0.10 per spin | Free Spins expire in 48 hours | Free bet offer: Minimum odds: 2.0 | Free bet value will be deducted from free bet winnings | T&C’s Apply | Read review |
| 17 | ![]() | 8.3/10 | Deposit £10 and Get £10 Free Bet New Players Only. Free bet – one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Free bets and Bonuses are valid for 7 days. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply | Read review |
| 18 | ![]() | 8.1/10 | Bet £10 & Get £10 free bets New Players Only. Min £10 qualifying bets, stake not returned. Free bet – one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Free bets and Bonuses are valid for 7 days. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply | Read review |
| 19 | 7.8/10 | Bet £20 & Get a £30 free bet Wager from real balance first. 50X wager the bonus money within 30 days / 50x Wager any winnings from the free spins within 7 days. Contribution varies per game. Available on selected games only. Wager calculated on bonus bets only. Bonus offer and any winnings from the offer are valid for 30 days / Free spins and any winnings from the free spins are valid for 7 days from receipt. Max conversion: 3 times the bonus amount or from free spins: £20. Limited to 5 brands within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply. | Read review | |
| 20 | 7.9/10 | Cashback Up to £25 Free Bet Get 50% of first day losses refunded as a free bet up to £25. To be credited within 24 hours. Max free bet per customer £/€25. Minimum of 3 bets of £/€10 or more on separate events at odds of evens (2.0) or bigger to qualify. Minimum first day losses of £10 to qualify. Full T&Cs apply. | Read review | |
| 21 | ![]() | 8/10 | Acca Boost & Boosted Odds | Read review |
| 22 | ![]() | 8.2/10 | Bet £10 and get a £30 free bet New Players Only. Min £10 qualifying bets, stake not returned. Free bet – one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Free bets and bonuses are valid 7 days. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply | Read review |
| 23 | ![]() | 8.1/10 | Bet £10 Get £20 Free Bet New Players Only. Min €10 qualifying bets, stake not returned. Free bet – one-time stake of €20, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: €200. Free bets and Bonuses are valid for 7 days. Withdrawal requests void all active/pending bonuses. Full Terms apply. 18+, #AD, Begambleaware. | Read review |
| 24 | 8/10 | Bet £10 & Get a £30 Free Bet New Players Only. Min £/€/$10 qualifying bets, stake not returned. Free bet – one-time stake of £/€/$30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £/€/$200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits Full Terms Apply. 18+ | Begambleaware.org | Play Responsibly. #AD | Read review | |
| 25 | 7.7/10 | Bet £10 get a £10 Free bet 18+ New UK Customers Only. Bet £10+ on any sportsbook markets at odds of evens (2.00) or greater. No cash out. Get 50% back of your first day’s losses (from first bet settlement until 23:59) as a Free Bet up to £25, valid for 7 days. Min. 3 bets on different events required, with 2 bets being at least 50% of your largest stake. | Read review | |
| 26 | ![]() | 5.6/10 | Get 10% cashback on your Net losses, credited the very next day. 18+ / UK Only. Cashback offers are available to all registered players at All British Casino.. Cashback is calculated from the first completed deposit; all future deposits will be added to the counter and all future withdrawals will be deducted from the cashback total. Cashback is available for activation 24 hours after the first completed deposit, given that all deposits have been lost and there is no pending withdrawal. BeGambleAware / Full T&C’s Apply | Read review |
| 27 | 8.1/10 | Get £30 in free bets Min Dep. £10. 3x£10 free bets on eligible games and markets, winnings can be withdrawn. T&Cs apply | Read review | |
| 28 | 7.9/10 | Bet £20 and get £20 in Free Bets New customers only. Place a min £20 cash bet at odds 2.00+ to qualify. Build-A-Bet / Bet Builder bets do not qualify. Max reward: one £10 In-Play Free Bet and one £10 Bet Builder Free Bet. In-Play Free Bet min odds 2.0 (1/1). Bet Builder Free Bet min odds 3.0 (2/1). Free Bets expire 7 days after credit. 18+. Full T&Cs apply. | Read review | |
| 29 | 8.5/10 | Bet £10 Get £30 in Free Bets New members only. £10+ bet on sportsbook (ex. virtuals) at 1.5 min odds, settled within 14 days. Free Bets: accept in 7 days, valid 7 days on sportsbook only. 2x£5 Free Bets for Bet Builder only. Stake not returned. Full T&Cs apply. www.begambleaware.org #ad / 18+.
| Read review | |
| 30 | ![]() | 7.6/10 | Bet £20 Get a £40 Free bet New Players Only. Min £20 qualifying bets, stake not returned. Free bet – one-time stake of £40, min odds 1.7, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Min Deposit £20 required. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply | Read review |
| 31 | ![]() | 8/10 | Bet £10 Get £30 in Free Bets 18+. Play Safe. Online only. Ends 31.12.26. New UK customers only, registering with promo code S30. Make your first deposit of £10+, then place a £10 single bet from main balance at odds of EVS+ on any sports market (excluding Virtuals). Get £30 in Free Bets (3x£10) after settlement. Free Bets valid on any sports market excl. Virtuals, expire in 7 days, non-withdrawable and must be used in full (£10 each). Deposits via PayPal, Neosurf, Paysafe, Apple Pay, NETELLER, Skrill, ecoPayz, Kalibra/Postpay and WH PLUS Card excluded. One per customer. Full T&Cs apply. | Read review |
| 32 | ![]() | 8.1/10 | Bet £10 &Get a £10 free bet New Players Only. Min £10 qualifying bets, stake not returned. Free bet – one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings. Wager calculated on bonus bets only. Max conversion: £200. Free bets and Bonuses are valid for 7 days. Limited to 1 sport & 5 casino brands within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply. | Read review |
| 33 | ![]() | 8.3/10 | Bet £10 and get £30 £30 awarded as 3 sport-specific free bets (£10 each): Horse Racing · Football Acca · Basketball/Tennis ACCA. Free bets are non-withdrawable. Max payout £40 per free bet. Restrictions apply. 18+. BeGambleAware.org | Read review |
| 34 | 8.9/10 | Best Odds Guaranteed | Read review | |
| 35 | ![]() | 8.3/10 | Bet of £10 & Get £20 in Free Bets and 25 Freespins | Read review |
| 36 | ![]() | 8.5/10 | Bet £10 and get £30 New Players Only. Offer Is Valid 00:00 CET 01/01/2026 until 23:59 CET 31/12/2026. Min £10 qualifying bets, stake not returned. Free bet is a one-time stake of £30, minimum odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £100. Free bets and Bonuses are valid for 7 days. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply | Read review |
| 37 | ![]() | 8.6/10 | Mr.Play Welcome Offer: Get a £10 Bet Token New 18+ UK Customers only. This offer is for new customers only and is available once per household. Max. Bet token amount £10. Minimum Deposit and wagering on sport to activate the Bet token is £10. Void/cancelled or cashed out bets do not count towards wagering to activate the Bet token. [A further list of the types of play which are prohibited in this promotion is included in our Bonus Policy.] Offer valid only to customers making a first deposit of £10 or more and make a qualifying bet in accordance with the Bet token Specific Terms and Conditions. | Read review |
| 38 | ![]() | 8.4/10 | Deposit £20 or more and receive a 100% bonus up to £100 GambleAware.org. 18+. Play Responsibly. New customers only. 100% Bonus up to £100. Min deposit £20. Wager 10x at min odds 1.7 within 30 days. Wagering only with bonus funds. Max transferable winnings after wagering: £1000. T&Cs Apply. | Read review |
| 39 | ![]() | 8.1/10 | Bet £10 & get a £10 free bet The offer is valid for all deposit losses after the initial deposit with the promo code. English Premier League Cashback is only valid for Football bets. Full Terms apply | Read review |
| 40 | ![]() | 8.7/10 | Bet £10 and get £50 in free bets 18+. Rep. of Ireland customers only. Opt in required. Min deposit & min stake €10 at odds of Evens(2.00) or greater. FB applied on settlement of 1st qualifying bet. €50 in free bets (FB) as 5x €10 free bets. FB must be placed at odds of Evens or greater(2.00), stake not included in winnings. FBs valid for 7 days, 1x sports welcome | Read review |
| 41 | ![]() | 8/10 | Bet $10 & get $10 in free bet 18+ | New customers only | UK & eligible countries | Min deposit £10 | Place £10 bet at odds 2.00+ to receive £10 Bet Token | Bet Token valid for 14 days | Min odds 1.80 required | Single bets only | Winnings from Bet Token are withdrawable with no wagering | Cashout bets excluded | One Bet Token per user | Full T&Cs apply | gambleaware.org | Read review |
| 42 | ![]() | 8.5/10 | Bet £10 & Get £20 FreeBet New customer offer – place a minimum of £10 on our sportsbook and win or lose we will give you a FREE £20 BET. Your first bet must contain at least one selection with odds of evens (2.00) or greater. See website for full terms and conditions. | Read review |
| 43 | ![]() | 8/10 | 50% back on first-day sportsbook net losses, up to £25 50% of 1st day sportsbook net losses paid as free bets, up to £25. Min 3 x £10+ bets on separate events. Bets must settle on first day betting. New customers only. | T&C’s Apply | Read review |
| 44 | ![]() | 8.5/10 | Bet £10 get £20 Promo code: LM10 | Play responsibly | www.begambleaware.org | first deposit only | £10 min deposit | qualifying bet: min £10, on any acca or bet builder (2+ selections) with min odds 6/4 (2.5) on selected sports | £10 free bet: 2+ leg acca or bet builder (2+ selections), min odds 6/4 (2.5) | 7-day expiry | T&Cs apply | Read review |
| 45 | ![]() | 8.4/10 | Bet $10 and get a $40 free bet New Players Only. Offer Is Valid 00:00 CET 01/01/2026 until 23:59 CET 31/12/2026. Min £10 qualifying bets, stake not returned. Free bet is a one-time stake of £40, minimum odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Free bets and Bonuses are valid for 7 days. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply | Read review |
| 46 | ![]() | 7.4/10 | BOG & Acca Insurance | Read review |
| 47 | ![]() | 8/10 | Boost & Extra Places Extra Place Races | Read review |
| 48 | ![]() | 7.8/10 | Freebets | Read review |
| 49 | ![]() | 8.3/10 | Get a £20 Free Bet if your first bet loses Available to verified UK customers only. Bet £20+ and get a £20 Free Bet if your first bet loses. T&Cs apply | Read review |
| 50 | ![]() | 8.5/10 | Get your stake back up to £30 if your first bet loses Register an account and deposit £10+ using Visa/Mastercard. Get your stake back as a free bet, up to a maximum of £30, on your first qualifying acca to be settled as a loss. Qualifying accas each need to be a stake of £10+, 3+ legs, odds of 4/1 or greater and settled within your first 7 days. Each customer will be eligible for a maximum of 1 x free bet with this promotion. | Read review |
| 51 | ![]() | 8.1/10 | Welcome bonus for casino players | Read review |
| 52 | ![]() | 8/10 | 10% cashback on losses over 3 months | Read review |
| 53 | ![]() | 8/10 | Bet £20 get £30 | Read review |
| 54 | ![]() | 8/10 | £10 free bet bonus Place five £10+ bets at odds of 2.0+ within seven days of registration to receive a £10 free bet. T&Cs Apply | Read review |
| 55 | 8.4/10 | Double your profit on your first bet | Read review | |
| 56 | ![]() | 8.1/10 | £10 free bet | Read review |
| 57 | 8/10 | Place a £10 bet on sports and get £40 in free bets | Read review | |
| 58 | ![]() | 8/10 | Matched bet up to £25 | Read review |
| 59 | ![]() | 8.2/10 | £10 free bet for Exchange and Virtual Sports | Read review |
| 60 | 7.8/10 | Bet £10 Get £30 + 25 Free Spins | Read review | |
| 61 | 8.4/10 | Bet £5 Get £20 Free Bets | Read review | |
| 62 | 8.1/10 | Bet £10 & get a £40 free bet | Read review | |
| 63 | ![]() | 8.2/10 | Bet £40 weekly on horse racing and get up to £10 in free bets each week. | Read review |
| 64 | 8.1/10 | £30 if your first Acca New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football, Horse Racing, Tennis, Cricket or Basketball multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. Earn a £30 Uber Eats Voucher on successful Acca qualification. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. 18+. gambleaware.org. Bet the Responsible Way. Full Terms apply. | Read review | |
| 65 | 7.8/10 | £50 free bet builder bonus | Read review | |
| 66 | 8/10 | €60 in free bets when you bet €10 | Read review | |
| 67 | 8.4/10 | Best Odds Guaranteed | Read review | |
| 68 | 8.1/10 | Up to £100 in free bets | Read review | |
| 69 | 8.3/10 | Bet £10 & Get £10 Free bet | Read review | |
| 70 | 8.2/10 | 50% Back of First Day Losses as a Free Bet up to £25 If your bets lose on your first day, BetGoodwin will refund 50% of your net losses as a free bet, up to £25. This promotion provides insurance for new customers, giving them another chance to play without extra risk. | Read review | |
| 71 | ![]() | 8/10 | Get £25 worth of Free Bets and 10 free spins when you Bet £50 New customers only, aged 18+. Min deposit £10. Place a £50 bet on any sport at odds of Evens (2.0) or greater to qualify for three free bets on settlement: £10 on Football, £10 on Greyhounds and £5 on Virtual Sports, plus 10 Free Spins on Reel King. Free Bet & Spins expire in 7 days. Additional T&Cs apply. Please bet responsibly. | Read review |
| 72 | ![]() | 8.2/10 | BetUK Welcome Offer: £30 in Bonuses when you bet £10 New cust only, Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 free bets: 1 x £10 Horse racing, 1 x £10 Free Bet Builder and 1 x £10 Football. 7 day expiry. Stake not returned. Opt-in required. 18+. T&C’s Apply. | Read review |
| 73 | 8.6/10 | BetMGM Welcome Offer: Bet £10 Get £40 in Free Bets New customers only. 7 days to place qualifying bet of £10+ at 1/1 (2.0) to receive 4 x £10 Free Bets: 1 x £10 Acca, 1 x £10 Horse Racing, 1 x £10 Football, 1 x £10 Bet Builder. 7 day expiry. Exclusions apply. Stake not returned. 18+. Full T&Cs apply. | Read review | |
| 74 | ![]() | 7.6/10 | Bet £10 & Get £30 in Free bets New online 888sport customers in the UK and Ireland, excluding re-registered customers. Valid from 15/01/2024. Min Deposit £/€10 with code 30FXS. Qualifying bet ‘real money’ stake of £/€10+, odds 1/2 (1.5)+. Free bet consists of 3x £/€10 horseracing, 1x £/€10 football, 1x £/€10 in-play, which will be credited upon qualifying bet settlement and must be used entirely before expiration in 7 days. No cashing out, each way bet, permutations or combining with ‘real money’ stakes. Payment restrictions apply. Full T&Cs apply. | Read review |
| 75 | ![]() | 8.8/10 | New users at Coral will receive a £20 Free bet when they bet at least £5. 18+ Eligible UK+IRE players. Paypal & some deposit & bet types excl. Min first £5 bet within 14 days of account reg at min odds ½ = 1 x £20 free bet. Free bet valid for 7 days, stake not returned. No cash-out, restrictions & T&Cs apply. | Read review |
| 76 | ![]() | 7.6/10 | SBK Welcome Offer: £40 in Free bets when you bet £10 New UK customers. Min £10 first deposit. Place a bet of £10 at min odds of 2.0 and get £40 in Free Bets. Free bets are credited upon settlement of qualifying bets. 18+. BeGambleAware.org. Full T&Cs apply. | Read review |
| 77 | ![]() | 5.2/10 | £100 extra winnings on your first bet with a 100% Profit Boost New reg only. Claim by placing a min deposit £10 via ‘My Offers’ page within 30 days. 7 days to stake max £10 in-play, min odds 1/1 (2.0). Max. extra winnings £100. Once claimed, 30-day expiry. Cashed out, System & EW bets do not qualify. Other Promotional Play Restrictions Apply. T&Cs apply. 18+. | Read review |
| 78 | ![]() | 8.8/10 | Bet £50 Get £25 Free Bet Place a £50 qualifying bet on sports and receive a £25 free bet. The free bet can be used on selected markets and provides extra value for higher-stakes customers. | Read review |
| 79 | ![]() | 8.4/10 | Bet £10 Get £20 in Free Bets New customers deposit and place a £10 qualifying bet (single or accumulator) at minimum odds of 1/2 (1.50) and receive £20 in free bets as 4 × £5 tokens (1 each for Football, Racing, Tennis & any sport); free bets expire in 7 days. | Read review |
| 80 | ![]() | 8.5/10 | Smooth betting experience | Read review |
| 81 | 9.6/10 | Bet £10 and get £20 in free bets New UK customers (Excluding NI) only. Mobile Exclusive. £30 in FREE Bets (FB) as £20 in sports bets & a £10 casino bonus (CB). Min Deposit £10. Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. 1 FB offer per customer, household & IP address only. Account & Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. 18+. T&Cs apply. | Read review | |
| 82 | ![]() | 4/10 | Bet £10 Get £50 Place a Single or Accumulator (2+ selections) bet with at least a £10 stake and 1.9 or greater odds. Please note that the qualifying bet must be settled within 7 days of sign-up. Otherwise, you will not be eligible for the BET 10 GET 50 offer. To unlock the offer complete your first deposit using your Instant bank payment. Full T&Cs Apply. | Read review |
Table of contents
- Best Odds Guaranteed Bookmakers UK – Updated October 2026
- Best Odds Guaranteed Betting Sites
- How We Review and Rank Best Odds Guaranteed Bookmakers
- What Is Best Odds Guaranteed?
- How Best Odds Guaranteed Works
- Best Odds Guaranteed Example
- Best Odds Guaranteed Times
- BOG Betting Markets
- Which Bets Qualify for Best Odds Guaranteed?
- Common Best Odds Guaranteed Terms and Conditions
- Best Odds Guaranteed vs Enhanced Odds and Price Boosts
- Benefits and Limitations of BOG Bookmakers
- How to Use a Best Odds Guaranteed Offer
- Are Best Odds Guaranteed Betting Sites Safe and Legal in the UK?
- Frequently Asked Questions

Best Odds Guaranteed Bookmakers UK – Updated October 2026
We’ve put together a comparison table of the best odds guaranteed bookmakers to help you choose the ideal operator for you. In it, you’ll find our top 3. Take a look and find out the start times for best odds guaranteed offers, as well as other useful information about horse and greyhound racing in the UK and Ireland.
Remember to sign up with any of them via our official link to take full advantage of the best odds guaranteed!
Best Odds Guaranteed Betting Sites
We’ll now explain why Bet365, Betfred and BetVictor are our favourite BOG bookmakers. We’ll give a brief overview of their key features, pros and cons for those interested in Best Odds Guaranteed offers. So pay attention!
Bet365


Bet365 is our top choice as it is one of the few UKGC-regulated operators offering Best Odds Guaranteed for horse and greyhound racing in the UK and Ireland. From 08:00, you can access the BOG on eligible Win and Each-Way betting markets.
The best thing about this betting site is that its Best Odds Guaranteed offer covers multiple bets, something that most operators on our list at Best Online Betting Sites UK do not do.
Bet365 Betting site
| ⏰ BOG start time | 08:00 |
| 🏇 Eligible racing | Horse and greyhound racing in the UK and Ireland |
| 🎯 Eligible bet types | Win and Each-Way |
| 🔢 Multiples | Yes |
| 💰 Maximum benefit | No separate BOG cap stated |
| ⚡ Opt-in | Not required |
| 🚫 Main exclusions | Ante-post, Each Way Extra, Position Payout, Tote/pari-mutuel and Colossus, bets placed outside the UK and Ireland |
Pluses
- Coverage of horses and greyhounds from the UK and Ireland
- Includes eligible single, multiple and Each-Way bets
- Accepts certain Bet Boosts and horse racing Showcasts
Minuses
- Usually excludes ante-post, Each Way Extra, Position Payout and pari-mutuel bets
- BOG cannot be combined with other benefits and promotional offers
Take a look at our full review of Bet365 or go straight to the official Bet365 website to sign up today. 18+.
Betfred


Betfred stands out amongst best odds guaranteed bookmakers for not having an advertised maximum profit limit, unlike other operators in our top list. Of course, this does not necessarily mean it offers unlimited winnings, as the operator’s general payout limits may apply – which, fortunately, are quite high – although we recommend checking these first and foremost.
Betfred Betting site
| ⏰ BOG start time | 08:00 |
| 🏇 Eligible racing | Horse and greyhound races in the UK and Ireland |
| 🎯 Eligible bet types | Win and Each-Way |
| 🔢 Multiples | Yes (excluding Lucky 15, Lucky 31 and Lucky 63) |
| 💰 Maximum benefit | No BOG limit announced |
| ⚡ Opt-in | Not required |
| 🚫 Main exclusions | Ante-post, Lucky 15/31/63, Super Extra Place Races, Tote/parimutuel, Bets with free bets, Special markets or boosts, SP bets |
Pluses
- No limit on the additional payout generated by BOG
- BOG from 08:00 on horse races in the UK and Ireland
Minuses
- Lucky 15, Lucky 31 and Lucky 63 are excluded
- BOG offers do not cover free bets, special markets or Super Extra Place Races
Find out more in our Betfred review or use the official Betfred to sign up and take advantage of the BOG offers available to you. 18+.
BetVictor


Finally, we have BetVictor, one of the best BOG bookmakers we’ve tested to date. It’s an excellent alternative to Bet365 and Betfred as it covers the main horse racing market in the UK and Ireland, with BOG on bets placed at the odds taken in the race winner market.
BetVictor Betting site
| ⏰ BOG start time | 09:00 |
| 🏇 Eligible racing | Horse races in the UK and Ireland |
| 🎯 Eligible bet types | Bets at odds taken from the main race market —Outright Race Market— |
| 🔢 Multiples | Not expressly stated |
| 💰 Maximum benefit | £10,000 per day |
| ⚡ Opt-in | Not required |
| 🚫 Main exclusions | Place Only and other additional markets, Bet Boosts, Price Boosts and Super Boosts, Voided bets, Full or partial cash-out |
Pluses
- Extensive coverage of horse racing in the UK and Ireland
- No wagering requirements for BOG winnings
- Withdrawing your cash balance does not affect your BOG eligibility or winnings
Minuses
- BOG starts at 09:00, an hour later than Bet365 and Betfred
- Excludes Cash Out and Place Only bets, Bet Boosts, Price Boosts and Super Boosts
- Limit of £10,000 per day on bonuses and promotions, including BOGs
In our review of BetVictor, we provide further details about this betting site. Use our link to BetVictor to go directly to their official website. 18+.
How We Review and Rank Best Odds Guaranteed Bookmakers
At BetBrothers, we evaluate and compare features such as activation time and the range of markets and races covered by BOG. To do this, we review each operator’s sportsbook and the availability of promotions for horse and greyhound racing in the UK and Ireland. In this way, we ensure we select only the Best Odds Guaranteed sites for the UK.
BOG Activation Time
First and foremost, we check the BOG start time. This is usually between 08:00 and 09:00. The earlier it is activated, the more opportunities users have to bet with BOG. That’s why it’s so important in our reviews.

Racing and Market Coverage
This helps us to identify which races and betting markets are covered by Best Odds Guaranteed: horse or greyhound races, races in the UK and Ireland, place markets, etc.

Eligible Bet Types and Multiples
The availability of Best Odds Guaranteed for different types of bets, such as singles or multiples, including Win and Each-Way markets, helps us rank betting sites with Best Odds Guaranteed from best to worst.

Maximum Benefit and Payout Caps
High or lenient limits increase the appeal of BOG promotions. So we make sure to find out what they are so that we can then compare them and produce a more accurate ranking of the betting sites with best odds guaranteed.

Opt-In Rules and Exclusions
We also look at whether the BOG promotion is activated manually or automatically. We also examine the terms and conditions to identify any bets, markets, features or users that are excluded.

Overall Bookmaker Reliability
Of course, we take a close look at the operators’ reputation before compiling a list of bookmakers with best odds guaranteed. We seek out reviews from real users, both positive and negative (if any). We also test the payment, betting and promotional services ourselves to make a more accurate assessment.

What Is Best Odds Guaranteed?
Best Odds Guaranteed are promotions or offers for horse races that pay out at the better of the odds you selected and the Starting Price (SP) set at the start of the race. They are also available for greyhound races at some UK bookmakers. They are often abbreviated to ‘BOG’.
How Best Odds Guaranteed Works
The way BOG works is very simple:
- You place a BOG-eligible fixed-odds bet before the race starts.
- The Starting Price (SP) is set at the start of the race.
- If you win the bet, the bookmaker pays out at the higher of the initial fixed odds and the SP.
Best Odds Guaranteed Example
Imagine you place a £10 bet and the initial odds you accepted when placing the bet are 3/1. If the Starting Price (SP) ends up being 4/1 at the start of the race and you win the bet, instead of receiving a payout of £40, you will receive £50.
Let’s look at this in a simpler, more practical way in the table below.
| Stake | Early Price | Starting Price (SP) | Return without BOG | Return with BOG |
|---|---|---|---|---|
| £10 | 3/1 | 4/1 | £40 | £50 |
Best Odds Guaranteed Times
Bets eligible for Best Odds Guaranteed (BOG) are not always available. Operators usually activate them from a certain time onwards for the day’s races. If you place a bet outside the BOG window, the bet will be settled at the initial odds you selected, not at the Starting Price (SP) should that turn out to be higher.
BOG Betting Markets
BOG promotions may apply to numerous horse racing markets and even greyhound racing, but only with certain bookmakers. However, not all markets may be included in the BOG coverage. Generally, winner markets are included. It is therefore advisable to check the BOG terms and conditions on each betting site before using them.
⭐ Best Odds Guaranteed Horse Racing
These are the most common BOG offers and cover horse racing. They work in the same way as explained above: the bookmaker pays the higher of the initial fixed odds and the Starting Price (SP) in horse races.
⭐ Best Odds Guaranteed Greyhound Racing
The difference between these and BOG offers for horse racing is that they are designed exclusively for greyhound racing. They are not as common on betting sites regulated by the UKGC. However, they work in the same way. A few operators, such as Bet365, offer them as promotions for registered or eligible users.
⭐ Does Best Odds Guaranteed Apply to Football Betting?
They are actually very rare in football betting. They should not be confused with offers that increase the initial price of football odds, such as enhanced odds, price boosts or boosted odds.
Which Bets Qualify for Best Odds Guaranteed?
As a general rule, Best Odds Guaranteed covers single Win bets and Each-Way bets. It may also cover eligible multiple bets, but not always. This depends on the operator.
At BetBrothers, we recommend checking the terms and conditions of Best Odds Guaranteed promotions to find out the specific eligibility criteria, as these may vary from one operator to another.
Common Best Odds Guaranteed Terms and Conditions
The BOG promotions we’ve reviewed on BetBrothers have different terms and conditions. These may include a start time, eligible races and regions, a minimum stake, a maximum payout and even an opt-in requirement. That’s why it’s worth checking them.
Another thing to bear in mind is the possible exclusion of certain bets, features or promotions, such as Cash Out, Free Bets, Ante-post Bets and promotional markets. Furthermore, BOG offers do not rule out a potential Rule 4 deduction if one or more horses are withdrawn immediately after placing the bet, even though, as you know, they select the higher of the accepted odds and the SP odds.
Best Odds Guaranteed vs Enhanced Odds and Price Boosts
Many people confuse Best Odds Guaranteed with Enhanced Odds and Price Boosts, but they are actually different promotions.
To begin with, BOG offers pay out at the best odds between the accepted odds and the Starting Price (SP) in horse and greyhound racing, where available. In contrast, Enhanced Odds and Price Boosts increase the odds, usually for a limited time, in sports such as football or tennis, and even in horse racing, for example.
You can check out our guide to betting sites promotions to find and claim sports betting offers for the UK today!
Benefits and Limitations of BOG Bookmakers
Pluses
- Higher potential return; if the SP is higher than the odds you took, the bookmaker pays out at the higher odds
- Protection if the odds rise; you won’t lose out if the horse’s odds increase before the race starts
- You keep your odds if they were better; if the SP falls, you retain the higher odds accepted when placing the bet
- May apply to Each-Way and multiples; may not only be available on single win bets
- They are normally applied automatically and do not usually require manual activation
- It can increase your payout without changing your stake; the payout may be better if the starting price (SP) rises and the bet wins
Minuses
- Only applies to eligible races and markets; BOG does not cover all horse racing bets
- There may be a minimum activation time, for example 08:00
- Some bet types may be excluded, such as ante-post bets, certain multiples, free bets or other markets
- Coverage varies by operator; some include greyhounds, others do not, for example
- There may be eligibility restrictions; BOGs may be limited to certain accounts or users with some bookmakers
- It does not increase your chances of winning; BOG only affects the odds at which a winning eligible bet is settled.
How to Use a Best Odds Guaranteed Offer
- First of all, check the coverage of races, regions, markets, bet types and other eligibility conditions for BOG offers.
- Opt in before placing your bet if necessary, as some bookmakers may require this.
- Place a fixed-odds bet on eligible markets, such as Win, Each-Way or certain multiples, where applicable.
- Check the Starting Price (SP) when the race begins to see the potential return.
- Check the outcome of the bet and verify that it has been settled correctly, if applicable.
Are Best Odds Guaranteed Betting Sites Safe and Legal in the UK?
Yes, best odds guaranteed bookies are safe and legal in the UK, provided they are regulated by the UKGC.
If a best odds guaranteed bookie isn’t licensed, avoid it at all costs and choose one of the operators listed in this guide. Here you can find best odds guaranteed betting sites with transparent promotional terms and robust responsible gambling policies.
At BetBrothers, we’ve put together a guide to Free Bets UK for our readers. Have a look to start betting today with offers regulated by the UKGC!
FAQ. Frequently Asked Questions
What does Best Odds Guaranteed mean?
It means that the betting site will pay out the higher of the initial odds you accepted when placing the bet and the Starting Price (SP) if your selection wins.
How do I qualify for a Best Odds Guaranteed offer?
Place an eligible fixed-odds bet on the day of the race, within the BOG timeframe. Some bookmakers may require you to opt in before placing your bet.
What time does Best Odds Guaranteed usually start?
BOG usually starts at 08:00 or 09:00. This may vary depending on the operator, so we recommend checking in advance, as bets placed before that time are not eligible for BOG.
Does BOG apply to every horse race?
No, each betting site specifies which races, regions and markets are eligible for BOG. In the UK, operators usually limit this to races in the UK and Ireland only, but this may not always be the case.
Does Best Odds Guaranteed apply to each-way bets?
Yes, many bookmakers offer each-way bets that are eligible for BOG. We recommend checking this to be sure.
Can BOG be used on multiple bets?
Yes, with operators such as Bet365, BOG can be used on multiple bets.
Do free bets and cashed-out bets qualify for BOG?
Free bets and cashed-out bets do not usually qualify for BOG. However, this really depends on the individual bookmaker.
Is Best Odds Guaranteed the same as an odds boost?
No, not at all. They are different offers. Best Odds Guaranteed pays out the better of the fixed odds accepted at the time of placing the bet and the Starting Price (SP), whilst odds boosts increase the odds.
Author
Andreas Vou Sports Journalist
British-born, Cypriot-raised football writer with a focus on LaLiga and the wider European game. He has worked as a correspondent for beIN Sports USA, contributed features and opinion pieces to multiple publications, and held editorial roles with FC Barcelona’s official website and MARCA’s English-language edition. Now Editor-in-Chief at BB Sport News, covering European and international football.
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